Professional Summary
Senior product designer with 13+ years turning complex systems into clarity - across enterprise SaaS, e-commerce, telecom, B2B/B2C. Specializes in UX strategy, design systems, and AI-driven products, building trust through explainability and human-in-the-loop design.
Experience
Lead Product Designer · UX/UI Expert
Partner - Telecom
02/2022–06/2026
- Cross-Functional Design Lead: Sole design lead on every new project across the full IT organization - designing the products for Communications, ERP, DevOps, Engineering, Fintech and CRM.
- AI Decision Support: Fiber-network ops - real-time telemetry into clear decisions, with confidence scores and operator override; ~50% faster technician assignment.
- Core Sales System: B2C retail flow used by ~a third of Partner; simplified complex multi-device orders, avg handling 9 to 1.5 min.
- B2B Provisioning: Complex telecom projects - nested orders, engineering, automation; dense specs into simple quotes. ~30% throughput; billing ~10% to zero.
- Partner Electric: Entry to the electricity market - concept to production in 2 months, full regulatory and billing compliance.
- Design System: Built a scalable UI language adopted across products, shortening design-to-dev cycles.
Head of UX/UI & Creative
ElephantStock - US e-commerce art & home décor
07/2019–01/2022
- Growth & Scaling: Contributed to 3x revenue growth as the company scaled from 30 to 200+ employees; built the design team from scratch.
- Strategic Leadership: Selected for Google E-commerce Growth Lab (Top 10); led UX, product, and creative strategy.
- Product Optimization: End-to-end design of a 200K+ SKU platform; simplified checkout from 5 steps to 3, cutting cart abandonment and lifting conversion.
Product Designer
Niloosoft - Enterprise Recruitment SaaS
05/2013–07/2018
- Recruitment SaaS: Built recruitment tooling from the ground up - powerful filtering and a fast results matrix for high-volume hiring.
- White-Label: Recruitment engine embedded into client sites and systems.
Education
Diploma in Graphic Design and Visual Communication - Western Galilee College
Additional studies: UX/Product Design, Front-End Dev, Animation, AI Security
Languages
English (Fluent) · Hebrew / Russian (Native)
Full military service