Professional Summary
Senior product designer, 13+ years across B2B / B2C - enterprise SaaS, telecom, fintech, DevOps, e-commerce. Turns complex, rule-bound, data-heavy workflows into clarity - research-driven, hands-on from discovery to implementation-ready design, with regulatory and billing compliance experience. Designs AI products people have to trust: confidence scores, human-in-the-loop, operator override. Works code-first.
Experience
Lead Product Designer
Partner - Telecom & Fintech
02/2022–06/2026
- Cross-Functional Lead: Sole design lead across Communications, CRM, ERP, DevOps Engineering, Fintech. Research-led: interviews, field studies, war-room pilots, usability tests.
- Core CRM: Partner's operational backbone - the desktop system nearly every department works in, serving roughly a third of Israel's population. Adapted for tablet and mobile, plus a standalone tablet rapid-sales system.
- Cellular Sales B2C: Cut average handling time from 9 minutes to 1.5 - bundled orders with multiple lines, numbers and devices in one transaction.
- B2B Provisioning & Billing: Raised throughput ~30% and closed billing leakage from ~10% to zero - nested enterprise orders and automation turned into simple quotes.
- AI Call Summary: Shipped an AI feature reps and managers use daily - a call recording condensed into a summary, with a link back to the source so nobody trusts it blind.
- Fiber Dispatch: Redesigned technician dispatch from tables to a live map with prioritization, in daily use. Then designed and demoed an agentic layer as a concept - the agent proposes, the admin decides.
- Partner Electric: Electricity-market launch, live in 2 months - full regulatory and billing compliance.
- Design System: Built following Atomic Design - adopted across products with front-end engineers.
Head of UX/UI & Creative
ElephantStock - US D2C e-commerce art & home décor
06/2019–01/2022
- Growth & Scaling: Contributed to 3x revenue growth as the company scaled from 30 to 200+ employees; worked from Israel with US teams. Google E-commerce Growth Lab (Top 10).
- Design Team: Built, hired and mentored the team from scratch.
- Conversion & Experimentation: Cut mobile-first checkout from 5 steps to 3 across a 200K+ SKU catalog, lifting conversion - A/B testing, polls and funnel analytics.
- Product & Marketing Bridge: Led UX, product, branding and creative strategy - campaigns, email and video.
Product Designer
Niloosoft - Hunter HRMS, Enterprise HR SaaS
05/2013–07/2018
- First & Sole Designer: Built the product and brand from zero - a multilingual enterprise HR platform that takes a person from candidate to employee: sourcing, hiring, onboarding and the full employee record.
- High-Volume Hiring Workflows: Applicant tracking end to end - filtering engine, results matrix, permissions and roles.
- Multi-Sided System: One product, 4 sides - recruiter, hiring manager, employee and candidate.
- White Label: Branded career websites for client companies on Hunter's engine, plus a mobile video interview app.
Education
Diploma in Graphic Design & Visual Communication - Western Galilee College (WIZO branch)
Additional studies: UX/Product Design, Animation, Front-End, AI Security
Languages
English (Fluent) · Hebrew / Russian (Native)