Professional Summary
Senior product designer with 13+ years turning complex systems into clarity - across enterprise SaaS, D2C e-commerce, telecom, fintech, B2B/B2C. Specializes in UX strategy, design systems, and AI-driven products, building trust through explainability and human-in-the-loop design. Works code-first in Claude Code.
Experience
Lead Product Designer · UX/UI Expert in IT department
Partner - Telecom
02/2022–06/2026
- Cross-Functional Design Lead: Sole design lead on every new project across the full IT organization - designing the products for Communications, ERP, DevOps, Engineering, Fintech and Sales CRM. Research-led: user interviews, field studies, war-room pilots, usability tests.
- AI Decision Support: Fiber-network ops - real-time telemetry into clear decisions, with confidence scores and operator override; ~50% faster technician assignment.
- Core CRM & Sales Platform: Led design for Partner's operational backbone - nearly every department works in it, with role- and department-based views. Serves a subscriber base covering roughly a third of Israel.
- Cellular Order Architecture B2C: Redesigned bundled cellular sales - multiple lines and numbers with a mix of devices, accessories and equipment in one order. Cut average handling time from 9 minutes to 1.5 minutes.
- B2B Provisioning: Complex telecom projects - nested orders, engineering, automation; dense specs into simple quotes. ~30% throughput; billing ~10% to zero.
- Partner Electric: Entry to the electricity market - concept to production in 2 months, full regulatory and billing compliance.
- Modular Design System: Built Partner's design system in Figma, following Atomic Design - tokens, components, adopted across products. Built side by side with front-end engineers.
Head of UX/UI & Creative
ElephantStock - US D2C e-commerce art & home décor
06/2019–01/2022
- Growth & Scaling: Contributed to 3x revenue growth as the company scaled from 30 to 200+ employees; built the design team from scratch.
- Strategic Leadership: Selected for Google E-commerce Growth Lab (Top 10); led UX, product, and creative strategy.
- Product Optimization: Data-driven design across the full 200K+ SKU catalog - competitive analysis, funnel analytics, A/B tests, polls, CRO. Checkout 5 to 3 steps, lifting conversion.
Product Designer
Niloosoft - Enterprise Recruitment SaaS
05/2013–07/2018
- First & Sole Designer: Owned the whole product - B2B SaaS sold to enterprise clients who ran their hiring inside it.
- Complex Data Workflows: Filtering engine and results matrix - dense tables, permissions, approvals.
- Multi-Sided Journeys: One system, several sides - recruiter, manager, employee, candidate.
- Employee & Career Portals: Branded portals on one engine - one product, many client brands. Hand-coded HTML emails.
Education
Diploma in Graphic Design and Visual Communication - Western Galilee College
Additional studies: UX/Product Design, Animation, Front-End Dev, AI Security
Languages
English (Fluent) · Hebrew / Russian (Native)