An American tech-driven company in the home decor industry (e-commerce, 150K+ art items and personalized products). The company operates on a custom-built platform delivering advanced user capabilities, enabling the sale of diverse wall art and home decor products.

In my role:
• Established and led an in-house Design Studio, managing a team of 3 designers, freelancers, and a video creator.
• Played a key role in Product & Marketing leadership.
• Collaborated with product managers, R&D, SEO, and marketing.
• Developed data-driven design solutions based on research, A/B tests, polls, usability testing, and SEO insights.
• Designed UX for digital products across mobile and desktop, including a personalized products app.
• Led unique projects from concept to execution, integrating data-driven marketing strategies.

During 3 years of all departments collab, the company’s annual revenue tripped and grew from 30 employees to 200.