ElephantStock

www.ElephantStock.com – an American tech-Innovative company in the home decor industry (e-commerce, 80k+ art items & personalized products). In my role, I have established an in-house Design Studio including 3 designers, freelancers, a video creator. As the head of the design studio, I am a part of the management of the Product and Marketing departments.

Daily collaboration with product managers, R&D, SEO, and marketing team. Creating a data-driven design based on: researchers, a/b tests, polls, user usability tests, SEO data. Creating complex product design flows (mobile & desktop), as well as a mobile app for personalized products. Leading unique projects from ideation to realization, creative strategy for marketing campaigns and events (social, display, video ads’ CTR) using data, code, motion, and 3d. Full company rebranding. Creating a complex email marketing system, design system, brand book. Thanks to our collaboration with the product department, we increase events rates per session, page views, and the rate of different conversions goals (like product details CTR, add to cart, checkout, purchase rates).

During 3 years of all departments collab, the companies annual revenue tripped and grew from 30 employees to 200.